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Partnered Content
100 Thieves x at&T
ROLE: Producer
INSIGHTS:
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155k views
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Positive community sentiment in the comments
PROCESS:
AT&T Fiber internet x 100 Thieves Valorant was a natural fit for a sponsorship by promoting high speed internet to gamers. The goal: seemless ad transiton and use an comedic infomercial style. The audience ate up this ad spot in the video.
NZXT x FlyQuest
ROLE: Content Lead
INSIGHTS:
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627k views
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54x outlier
PROCESS:
NZXT peripherals x FlyQuest is another seemless intigration for gaming content. The intentional ad read here was to fit into the content as seemlessly as possible. In a series where FlyQuest players give advice, it is easy to slide in that a NZXT mouse and keyboard will help you improve your gameplay!
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