Partnered Content
100 Thieves x at&T
ROLE: Producer
INSIGHTS:
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155k views
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Positive community sentiment in the comments
PROCESS:
AT&T Fiber internet x 100 Thieves Valorant was a natural fit for a sponsorship by promoting high speed internet to gamers. The goal: seemless ad transiton and use an comedic infomercial style. The audience ate up this ad spot in the video.
NZXT x FlyQuest
ROLE: Producer/Writer
INSIGHTS:
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350k views
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40,000+ engagements
PROCESS:
NZXT requested a video where we show off the best PC settings for VALORANT Players. With the use of a super clean hook, that explained clear value for the audience from a professional player. The video has 15,000 favorites, showing that viewers were saving the video for later when they were starting their next VALORANT gaming session.
ROLE: Content Lead
INSIGHTS:
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627k views
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54x outlier
PROCESS:
NZXT peripherals x FlyQuest is another seemless intigration for gaming content. The intentional ad read here was to fit into the content as seemlessly as possible. In a series where FlyQuest players give advice, it is easy to slide in that a NZXT mouse and keyboard will help you improve your gameplay!
LOGITECH x FlyQuest
ROLE: Producer/Writer
INSIGHTS:
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65k views
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2,000+ engagements
PROCESS:
Logitech requested a video having one of FlyQuest RED's pro players give a tutorial on how to use their software G-Hub and their peripherals. This video was a performance outlier because the settings Vanessa uses are very different than what the community would expect.